The Challenge
7 Stars Cleaning & Upkeep has been serving Atlantic County since 2018 — residential clients, commercial spaces, and short-term rental properties like Airbnbs. The business had a real reputation and a loyal customer base, but their online presence wasn’t keeping up.
The problem wasn’t just that the site looked dated. It was that no single page told a clear story. A homeowner looking for weekly cleaning, a property manager needing a reliable vendor for turnovers, and a business owner pricing out office service — all three needed to land somewhere and immediately feel like the site was built for them.
What We Built
Standard Package — 5 custom pages:
- Home — Lead with trust. A focused above-the-fold message, key service categories, and a direct path to contact.
- Services — Three distinct service lines (Residential, Commercial, Short-Term Rental) each with their own clear scope and call to action.
- About — Family-owned story and credentials. The kind of page that turns a cold prospect into a booked appointment.
- Service Area — Geo-targeted for Atlantic County with structured data for local search.
- Contact — Simple, frictionless. Phone, form, and a short qualifier to set expectations.
On the technical side: mobile-first, semantic HTML, no frameworks or bloat. Click-to-call on every page for the mobile users who make up the majority of local search traffic. Lighthouse score in the high 90s.
The Result
A professional online presence that finally matches the quality 7 Stars delivers in person. The site went from a generic placeholder to a conversion-focused platform with clear messaging for all three audiences — and the performance to rank for the searches that actually matter.
“We finally have a site we’re proud to send people to.”